Tag: private jet membership

Wheels UP

Wheels UP – The making of an aviation powerhouse

“Wheels up” is a phrase used in aviation to describe the transition from take off landing gear down configuration, to airborne configuration with landing gear, or wheels, retracted. It’s a phrase that evokes progress, speed, and of being on a journey.

Thus, it’s fitting for a pioneer in business and private aviation to be named as such. Wheels Up was founded in 2013 by three New York-based founders. Their founding goal was, and still is, to reinvent private flying through a “revolutionary new business model that delivers the safest, most consistent, and highest -quality aviation solution.” This article explores what that means to members and travellers, the pioneering journey that Wheels Up continues to track, and the company’s leadership in shaping an industry.

“You can’t fail, you pivot.”

Kenny Dichter, Wheels Up Founder & CEO

Wheels Up is a leader in private aviation. And, the brand and legacy it forges only makes sense by looking at its founder, Mr. Kenny Dichter. A successful entrepreneur and businessman, Kenny Dichter made his first millions in 1998 through the sale of his college-founded Alphabet City Sports Records, a label focused on songs often heard in sports stadiums and arenas. In 2001, Dichter co-founded Marquis Jets, the world’s first fractional card private jet program. By 2007, the business was turning over USD700 million per year with 3,500 customers, selling private jet access in 25-hour allotments. That same year, Dichter predicted that Marquis Jets would grow into a billion-dollar business within three years.

In 2010, Warren Buffet’s Berkshire Hathaway subsidiary company, NetJets, acquired Marquis Jet. Marquis Jets’ innovative, accessible, and flexible ‘jet card’ model bolstered NetJets’ fractional ownership business model. Within two years, NetJets proceeded to place the largest aircraft order in private history, for up to 275 Bombardier aircraft, valued at over USD17.6 billion.

“Rule Number One: Never lose money.

Rule Number Two: Never forget rule one.”

– Warren Buffett

Although the 2010 sales terms of NetJets’ acquisition of Marquis Jet weren’t disclosed, it’s probable that Dichter’s 2007 prediction was realised, with NetJets reporting significant sales increase that year. Today, both Marquis Jets and NetJets continue to operate, with the latter the clear private jet fractional ownership industry leader.

Growth

After selling Dichter took a ‘break,’ founding the highly regarded and cult-like Tequila Avión. Pernot Ricard, the premium liquor portfolio company, increased its ownership of the esteemed tequila brand to a majority holding over a few years.

Wheels Up on Twitter: "Who's excited for @entouragemovie? #WheelsUp # Entourage #EntourageTheMovie http://t.co/gAvX9KBsfd"
“I thought you were in that Avion Tequila deal?” – HBO’s Entourage

In 2013, Dichter along with two co-founders, returned to aviation entrepreneurship with the launch of Wheels Up. The co-founders simultaneously announced their management team along with a USD1.4 billion order for 105 Beechcraft King Air 350i turboprop aircraft. In disrupting and creating new markets, Wheels Up’s business model was premised on a membership / on-demand business model, servicing non-hub commercial services.

Since founding, Wheels Up has gone from strength to strength in under a decade. Within a year of launch the company had over 1,000 members and close to 40 aircraft (King Airs and Cessna Citation jets), and by 2019 the company had over 5,500 memberships (individual and corporate) and owned nearly 100 aircraft.

Importantly, Wheels Up continues to succeed through challenging the industry’s norms through Dichter’s entrepreneurial attitude, manifested in business model adjustments. Although founded on an entirely new premise of membership-based flying access, in 2018 Wheels Up announced a new flight sharing membership offering, Wheels Up Connect. The goal of Connect was to “democratize private flying” by further reducing the unit cost to access the benefits, efficiencies, and economics of business jet aviation. Despite Wheels Up closing 2020 with 10,995 active members and USD690 million in revenue at the end of 2020, they estimate that “90% of people who can afford to fly privately don’t,” or more than a million people in the US, and forecast their 2021 annual revenue to grow to USD912m

Create. Don’t Compete.

The last several years have seen Wheels Up manoeuvering to capitalise on this untapped blue ocean of private aviation travellers. In 2019, the same year that Wheels Up announced their goal of 16,000 active members by 2021, the company started a strategic acquisition spree to bolster their charter operations and membership management platform. Acquisitions included included the Travel Management Company (TMC Jets); Avianis, a B2B communication platform for operators and brokers; Gama Aviation Signature, the largest Part 135 charter operators in the USA; and Mountain Aviation, the largest Cessna Citation X fleet charter operator in the United States.

Blue Ocean Strategy vs Red Ocean Strategy
Blue Ocean Strategy vs Red Ocean Strategy , © Chan Jim & Renee Mauborgne

The underlying logic behind Wheels Up aggressive growth is simple – the company needs aircraft (supply) to meet the untapped private aviation demand. Dichter told Forbes earlier this year that the company will continue to serve the wholesale market and supply the growing demand for members. To fund this exponential trajectory, Dichter has executed what appears to be an astute two-stage plan.

The first stage saw Delta Private Jets, Delta Air Lines’ private aviation subsidiary, merge into Wheels Up and bringing Delta’s 70 aircraft into Wheels Up’s fold in 2020. This merger saw Delta Airlines take a majority stake in Wheels Up, and granted them a board seat.

The second stage of strategic funding is a shrewd twist on Dichter’s previously reported preference to pursue an initial public offering (IPO). In February, the company announced a special-purpose acquisition company (SPAC) merger with Aspirational Consumer Lifestyle Corporation. By merging with a SPAC, Wheels Up is expecting to achieve an “enterprise value of about USD2.1 billion,” and cash proceeds of USD790 million, without negotiating the traditional IPO process.

The winner is…

Having a successful, proven, serial entrepreneur in Kenny Dichter, who is clearly passionate about general and private aviation, and recognises its unrealised potential, is an incredible opportunity for the industry. Travellers benefits through new and more accessible means of transport, at improved value; while the aviation industry benefits from positive disruption, bringing about improvements and progress.

Wheels Up are an industry leader, and Kenny Dichter an incredible change agent.

Wheels Up’s Cessna Citation Excel / XLS
Adelaide by private Jet

Fly to Cooma and Adelaide by private jet; new routes added to the SHARED program

After celebrating 300 members on our SHARED private jet membership the team have announced the addition of Adelaide and Cooma to the network.

Fly to Adelaide by private jet.

The changes come along with price increases to the entire network. These were necessary to help combat rising costs, less-predictable demand and to help activate more private jet flights in a shared environment.

Make the most of your Airly Private Jet Membership

Fly to Adelaide by private jet

As a result of the changes we have included Adelaide and Cooma as new destinations.

Adelaide will be accessible from Melbourne and Sydney airports.

Cooma will be a seasonal option from Sydney perfect for Winter.

Fly to Cooma by private jet

To take advantage of these changes you need to be part of Airly’s SHARED program.

First of all download and register the Airly private jet app. Then you can apply for membership.

private jet membership

Airly’s private jet membership surpasses 300 members

Airly is proud to announce more than 300 members have now joined our SHARED program. This program is Australia’s first and only private jet membership.

private jet membership

About Airly’s private jet membership

Launched in 2019 the SHARED program enables members to initiate or opt into shared flights onboard private jets for the cost of business class.

Members are free to initiate the flights they need via the Airly private jet app at no cost. Once a flight is initiated the alert goes out to others on the SHARED program and invites them to opt in.

Routes along the SHARED network include Sydney – Melbourne, Sydney – Ballina / Byron Bay and Sydney – Gold Coast.

With ongoing border instability we’ll be launching new seasonal routes in the future including Sydney – Cooma, Melbourne – Mount Hotham and Brisbane – Hamilton Island.

private jet app

The perks of the SHARED program are best described by Lee Teirney, one of our first SHARED members, who loved the concept so much he joined the team in 2020 as VP of Membership and Experience.

As an Airly member having access to shared flights meant that I could have the convenience of flying private for a fraction of the cost, and non of the hassle of a crowded Airport.  Also having the opportunity to meet a wide range of like minded people.

Lee Teirney – SHARED member and now VP Membership & Experience

We’re thrilled to be working on a new product that will completely revolutionise private jet charter. The introduction of this new product will also have benefits for members on the SHARED program as well.

After facilitating 11 flights in 2020 we want to see more members initiating flights, and most importantly, activate at least 4 SHARED flights per month.

To learn more about our SHARED program click here.

Airly Co Founder Luke Hampshire

‘Essential travel hasn’t stopped’: Australian private jet startup Airly has seen an 80% rise in usage during the coronavirus pandemic

View the full article here.

While the travel industry has taken a massive hit from the coronavirus pandemic, the number of people using Aussie private jet startup Airly has risen.

Airly, which launched in 2016, is an app-based service where members can book flights on a private jet – either by opting-in to an existing flight, or initiating a new one.

Co-founder Luke Hampshire told Business Insider Australia the service had been busy during the fourth quarter of 2019 until the bushfires hit and travel started declining. Then the coronavirus pandemic struck, initially causing a decline in usage.

But, in recent months, that has changed. Hampshire said usage on the app is up 80%, with the company doubling its membership numbers over the last three months.

The pandemic threw a very large spanner in the works for airlines both internationally and in Australia. In March, Qantas suspended all international flights, around 60% of domestic flights and stood down around 20,000 workers. Meanwhile, in April, Virgin Australia collapsed into voluntary administration.

Hampshire said flights over the past two weeks have been above average with June “looking very busy”.

Airly Co Founder Luke Hampshire

“We’re in one of the best positions globally from the COVID perspective,” Hampshire said. “We’re very nimble. We’re able to move quickly, we see the demand, we see the interest [and] we can apply that model to what’s required. Whereas the airlines are slow-moving. They have a lot of assets, they have a lot of moving parts that take time to scale up.”

How Airly works

Hampshire describes Airly as a service that merges the perks of private travel with the predictability of commercial flights. “The big goal has always been how can we make private [flights] accessible and affordable to more sophisticated travellers,” he said.

Airly doesn’t require users to pay ongoing membership fees.

“We don’t want people paying for not using us,” Hampshire said. “So basically we can get members in now with no ongoing fees, let them check the app out, let them initiate a flight risk-free, get them on board and get them flying.” It was a decision the company made once the coronavirus pandemic set in, as a new way to provide value for its members.

Once you download the app and apply for membership, you get to either opt in for an existing flight or initiate a flight.

“What happens is that it sends out a notification to all the other members that the flight’s been initiated,” Hampshire explained. “The big difference for us is that you’re not paying for the whole jet, you’re just paying for what you need. And then we rely on other members to get on board, get involved and to book as well.”

Cost-wise, a flight from Melbourne to Sydney or Sydney to the Gold Coast flight costs $1295 a seat each way.

Most of Airly’s customers are business owners

Airly isn’t a scheduled operation. The company had considered it as a business model in the past but never went ahead with it.

“What we feel is the best option is to let our members decide when they need to go,” he said. “Ironically, they tend to be at similar times, which is helpful. It means you can get more than one group of members on a round trip.”

“Members who didn’t know each other prior to the flight actually become strong connections by the end of the flight,” Hampshire added.

Most of Airly’s current customer base are business owners. “Essential travel hasn’t stopped,” Hampshire said.

He explained that there was a period of time during the start of the pandemic when everyone was isolating – something Airly was advocating for as well. No one was flying through March and part of April before travellers started returning, especially business owners who have to travel to each of their business locations.

“It’s quite a contrast to everyone expecting work from home and Zoom to take over,” Hampshire said. “We’re still seeing those business owners needing to get from A to B.”

As a charter flight company, Airly is capable of doing global flights, including repatriation trips all the way from Europe. However, the company’s core focus is its shared flights – mainly from Sydney to Melbourne.

While Airly can provide charter flights for one-off destinations, its shared flights aim to capture the most popular routes. They do seasonal flights to destinations like Byron Bay and the Sunshine Coast, as well as options later in June for the snow season.

The company considers itself a supplementary service rather than a competitor to commercial airlines

Airly has coronavirus preventative measures in place

Airly uses the Embraer range of aircraft – a four-seat option called a Phenom 100 and the eight-seater Phenom 300. Hampshire said having these planes provides consistency for passengers because “we don’t want to be throwing 10 different aircraft at members.”

Embraer Phenom 300
The eight seat Phenom 300

“They’re the perfect jet for us,” Hampshire said. “They’re capable of carrying a lot of luggage, they’re extremely economical, they’re the most carbon efficient jet available in Australia and it’s just a very comfortable ride for your one to two to three-hour flights.”

Hampshire also went through the measures Airly is taking to prevent coronavirus on flights.

Each passenger is required to provide a 14-day travel history before the flight. On the day of the flight, there are temperature checks at the door, and passengers are encouraged to use hand sanitiser. On shared flights, you’ll be required to use face masks, especially when there’s more than one group of members boarding.

While Airly had under 100 members for “a long period of time” through 2019, it now has more than 180 members. It wants to become the first point of call for people looking for a flight.

“The big goal now is to aggressively expand with our investors and keep increasing flights and as borders open we get Australia moving,” Hampshire said. “Right now it’s business travellers [and] we can’t wait until we can start moving leisure travellers around again.”

Airly private jet app

Take off with our new iOS private jet app

Never miss a flight again

Airly iOS private jet app

Our new private jet app has landed and it’s packed full of features and improved functionality.

  • Push notifications to alert you whenever a flight to your preferred destination is initiated
  • Improved search functionality so you can easily find flights already initiated
  • Streamlined booking system
  • Easy member referral

To update simply click on your current Airly App and follow the prompts to update or click here.

Once you update you will be promoted to reset your password and then you will be ready for take off.

Because at Airly we are here to get you moving.

Air Travel in a COVID world

Air Travel in a COVID World

Airly’s vision has always been to make private jet travel more accessible and affordable.

Unfortunately some things about COVID-19 are here to stay for a while, hand washing, hand sanitiser, social distancing, DYI projects, work from home and restricted travel options.

On the other hand, restrictions are easing and if the furthest you have travelled in recent days is the letterbox, no doubt some of you are itching to get going and get your business moving again.

Private Jet Leather Seat

What precautions can you take to ensure you stay safe while travelling?

  • Wearing a mask on planes
  • Temperature checks at airports
  • Social distancing on planes such as buying a second seat
  • Cleaning your seat armrests and tray tables

Travel on a private jet for the same price as business class. 

Our new membership structure makes private air travel more affordable so you can.

Upgrade to an Airly Membership in-app now with no ongoing fees.

Phenom 300 private jet

A flexible private jet membership for uncertain times

In these uncertain times our new private jet membership with no ongoing fees gives you something to rely on.

With Virgin under a cloud and Qantas operating at 5% of its pre-pandemic capacity commercial flights are scarce, making it hard for you to get to where you need to go to get your business up and moving again.

A membership with Airly gives you access to shared flights on private jets across the eastern seaboard at a price that is comparable with business class.

To support Australian businesses we are waiving all membership fees until July and our new membership structure will have no ongoing fees.

So whether you need travel for yourself or for your entire team Airly will have a private flight solution for you, from single seats to a whole plane.

To learn more about our membership click the image below. 

Private Jet Membership Brochure

And if you think our program is perfect for you, apply in-app!

Make the most of your Airly Private Jet Membership

How to make the most of your Airly private jet membership

As a private travel club, your Airly membership makes private air travel accessible and affordable.

Private jet charter is available at any time, stay tuned for great options on empty legs but with few commercial flights available demand for an Airly membership is growing.

So here are a few things to consider when looking for a seat on a shared flight:

Make the most of your Airly Private Jet Membership

1. Check for activated flights before initiating a new one; which leads to
2. Flexible travel times;
3. Initiate flights early to give us more time to find fellow jet setters;
4. Refer Airly to colleagues and associates. The more members Airly has the more planes we can offer and the more benefits you receive.

Referring Airly to your friends with our new app is so simple.  You’ll have a unique code, and with a simple click of ‘Share’ you can SMS, email or copy and paste the link.  

Airly Private Jet Membership

Airly – Getting Australian Businesses Moving

Demand is rapidly increasing, especially around shared flights, so apply for an Airly private jet membership now and book in early.

View Membership Options

To help, we have waived membership fees until at least July.  Our new program won’t have ongoing fees either.

It’s been the hardest quarter for Australian businesses in living memory.

We have all had to change the way we live and work and that includes changing the way we travel.

Not everything can be done by video conference and as the country opens up again we know you have a backlog of items on your to do list.

We also know that in the current environment, even if you manage to book a commercial flight, airport queues are the last thing you feel like dealing with.

Airly Private Jet Membership

So whether you need travel for yourself or for your entire team Airly will have a private jet solution for you, from single seats to a whole plane.

If you’d like to speak more about our membership, additional COVID-19 in-flight measures or to book an on-demand charter contact us via WhatsApp and we’ll get back to you as soon as we can.

Airly Private Jet Membership

Fly semi-private to the 2020 Formula One

You might have considered chartering a private jet in the past. But for most, the price can sometimes be the deal breaker, especially when lengthy overnights are involved.

Aside from charter, you could hope that a discounted one-way, or empty leg, becomes available. But with empty legs comes unpredictability and the potential of cancellations or last minute route changes.

Not the best way to start your Formula One weekend.

Allow us to introduce you to semi-private.

Private for the price of business

At Airly we arrange charters and have empty legs booked on our app, but for years we’ve wanted to find a way to make private more affordable and predictable.

Thus we created a membership which allows a closed group of like-minded individuals the ability to book the seats they need, versus chartering outright.

Airly private jet membership

And with the Formula One coming up, Airly members can simply initiate the flights they need risk-free. They also don’t need to worry about picking the right jet or the overnight fees associated with charter over a weekend.

What’s the cost?

Melbourne’s Essendon Airport is the best option for a Formula One flight. Featuring plenty of FBO’s, no slots and minimal congestion it is also a quick 15 minute drive to the CBD. Essendon is also very hospitable with helicopter pickup and drop offs should you want to one-up your experience into/out of Albert Park.

Flying to Melbourne / Essendon Airport, members pay:

$1,219 per seat from Sydney Metro / Bankstown Airport; or
$1,395 per seat from Sydney’s Mascot Airport

What about other locations you may ask?

We do open up member flights between Melbourne and Byron Bay, Sunshine Coast, Gold Coast and Brisbane between December and February (2019/20).

What kind of jet?

Most of our member initiated flights are conducted on the modern and efficient Embraer Phenom 300E.

We do use other jets from time to time, but over a 12 month period you’d be far more accustomed to the Phenom over any other aircraft.

Embraer Phenom 300E private jet

The Phenoms we regularly utilise via our Operator’s are only 12-24 months old.

Inside you’ll find a beautiful 8 seat cabin configuration with an enclosed lavatory at the rear.

There’s also ample luggage space which can easily fit skis, snowboards, golf clubs and more.

As part of our Project Green offset program the Phenom is a favourite of ours as its carbon emissions are about 50-66% lower than other jets in the same class.

Embraer Phenom 300E private jet cabin.

Do I get any food or drink?

Of course you do. We have partnered with incredible catering suppliers who provide individually portioned meals for all dietary requirements.

Gourmet private jet catering packs.

You won’t have a cabin attendant, so rather than juggle platters or snack on a packet of chips, you can enjoy a super nutritious and delicious meal that’s also practical.

How do I book?

In order to fly semi-private you need to download the Airly app, register then upgrade to a membership.

Once we ensure you meet the criteria, you’ll be free to initiate your flights to the Formula One.

The best part is you won’t pay your reservation till the flight is confirmed!

Our member care team can also source hospitality tickets, helicopter or vehicle transfers or more. We’re just a WhatsApp message away.

Still want to charter?

Airly are more than capable of managing your charter requirements. Request your Formula One charter via our app, WhatsApp or call 1800 FLY AIRLY.